Top 10 Best-Selling Fun Doh™ Squishy Toys for Wholesale Buyers in July 2026

July’s results are in, and collectible dumplings continue to lead the way.

Eight of this month’s top 10 Fun Doh™ products feature the viral dumpling format, with mystery designs, Halloween characters, color-changing effects and multiple sizes helping drive customer interest. Oversized sensory toys also earned spots on the list, showing that shoppers are responding to products that combine collectible appeal with satisfying tactile play.

Here are the top 10 Fun Doh™ performers for July 2026.

1. Fun Doh™ SquishZilla™ Spooky Steamers Dumpling Toy – SKU 26858

Halloween demand is already heating up. These spooky dumplings combine the popular steamer presentation with seasonal characters and collectible SquishZilla™ appeal.

The assortment gives retailers an early opportunity to build their Halloween toy selection with a product customers can squeeze, collect and trade.

Pack: 12 pieces per retail-ready display

2. Fun Doh™ Squishy Glow-in-the-Dark Mystery Dumpling Black Steamer Toy – SKU 26788

Mystery packaging and glow-in-the-dark features create a strong combination for impulse displays. The black steamer presentation gives the assortment an eye-catching look while keeping the character inside a surprise.

This item fits naturally into Halloween, sensory, collectible and novelty toy sections.

Pack: 12 pieces per retail-ready display

3. Fun Doh™ SquishZilla™ Fancy Mystery Glampling Dumpling Toy – SKU 26868

These Glampling Dumplings bring extra personality to the mystery squishy category with colorful, fancy-inspired character designs.

The surprise format encourages repeat purchases, while the larger SquishZilla™ presentation gives customers even more squish to enjoy.

Pack: 12 pieces per retail-ready display

4. Fun Doh™ Squishy Color Changing Dumpling Toy – SKU 26744

This interactive dumpling changes color in sunlight and glows under blacklight, giving customers more than one way to experience the transformation.

Its soft, squeezable texture and color-changing effect make it an especially engaging option for collectors, sensory-toy shoppers and customers searching for something different.

Pack: 12 pieces per retail-ready display

5. Fun Doh™ Unicorn Dumpling Squish Toy – SKU 27016

The Unicorn Dumpling adds mythical styling to the collectible dumpling craze. Each jiggly squishy stretches, bounces and features a whimsical unicorn-inspired design.

It is a colorful addition to gift shops, toy stores and checkout displays, especially for customers who enjoy magical characters and sensory play.

Pack: 12 pieces per retail-ready display

6. Fun Doh™ SquishZilla™ Petite Spooky Steamers Dumpling Toy – SKU 26882

The Petite Spooky Steamers deliver Halloween character appeal in a smaller collectible format.

Their compact size makes them well suited for impulse areas, seasonal displays, party-favor sections and customers who want to collect multiple dumpling styles.

Pack: 12 pieces per retail-ready display

7. Fun Doh™ Fancy Mystery Dumpling Toy – SKU 26654

With 36 possible styles to discover, the Fancy Mystery Dumpling gives customers plenty of reasons to keep collecting.

Each mystery piece offers a satisfying squishy texture and its own unique look. The assortment arrives in a stock-and-sell display that works well in toy, gift and convenience-store environments.

Pack: 12 pieces per retail-ready display

8. Fun Doh™ SquishZilla™ Mega Squishy Tie-Dye Duck – SKU 26811

Bright tie-dye patterns and an oversized duck shape help this SquishZilla™ item stand out from traditional squishy toys.

Each duck features a vibrant swirled appearance, creating visual variety within the display while delivering the soft, satisfying tactile experience customers expect.

Pack: 8 pieces per retail-ready display

9. Fun Doh™ Sportlings Sports Dumpling Squish Toy – SKU 26994

Sportlings combine the collectible dumpling format with sports-inspired characters. Customers can squeeze them, trade them and build a complete team of designs.

The familiar themes make this assortment a strong crossover item for toy departments, sporting-goods displays and seasonal sports promotions.

Pack: 12 pieces per retail-ready display

10. Fun Doh™ Slow Rise Jumbo Butter Squishy – SKU 26731

At approximately nine inches, the Jumbo Butter Squishy delivers an oversized sensory experience. Its soft texture slowly rises back into shape after every squeeze.

The unexpected butter design, large size and satisfying slow-rise action make it an attention-grabbing option for gifts, novelty displays and social content.

Pack: 9 pieces per retail-ready display

What July’s Best Sellers Tell Wholesale Buyers

This month’s results highlight several opportunities for retailers:

Collectible dumplings remain dominant: Eight of the top 10 products feature the Fun Doh™ dumpling format.
Seasonal shopping begins early: Two spooky assortments ranked among July’s strongest eCommerce performers.
Interactive features add value: Glow-in-the-dark and color-changing effects give customers more reasons to engage with a product.
Multiple sizes support collecting: Petite, standard and oversized designs can be merchandised together to create a more varied assortment.
Mystery formats encourage repeat purchases: Surprise characters and multiple possible styles help extend the collecting experience.

Retailers preparing for fall and the holiday shopping season should consider stocking a mix of seasonal dumplings, evergreen mystery styles and oversized sensory toys.