We're a product development company specializing in popular gadgets and upcoming retail goods. We start with ideas and transform them into product. We pride ourselves on understanding the trend market place and creating what’s next. 

Our system is vertically integrated from design through sourcing. All of our design is done in the US with our own in house design team. Our US team works hand-in hand with our Chinese employees in one of Novelty’s four China offices. After we create the product, Novelty then packages the product with programs that help our partners sell it and improve their profit margins. The programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between. We believe that product is key, but it is just the start to a successful program. 

We create 1000s of unique items annually and sell them to all types of retail including, but not limited to, C-stores, Grocery, Mass Market, Redemption Centers, catalogs, etc. Our customers include Wal-Mart, Family Dollar, Wal-green, Coremark, Justice, Claire’s, Circle K, Mac’s, Valero, Jo-Ann Fabric, Spencer’s, Hot Topic, Winn Dixie, etc. 

Novelty, Inc. is based in Greenfield, IN. We occupy a 250,000 square foot distribution center that serves as a centrally located distribution point as well as our home office and product development center. The company has grown from a printed apparel business to a vertically integrated product development company. We manage 9 different operating businesses that are vertically integrated into unique channels.